Your agency in your pocket.
Your agency's living library and playbook, with one universal agent that understands your business.
The Differentiation Dilemma
If your AI strategy is a subscription, it's not a strategy.
When every agency runs AI through ChatGPT, Claude, Copilot and Perplexity, an uncomfortable truth emerges: everyone has the same models, the same prompts, the same outputs. Differentiation gets harder every day.
Worse, current AI is built for individuals, not teams. No way to share, combine, compound or retain intelligence across people. Just siloed thinking and wasted expertise.
Holding companies have poured $12 billion+ into proprietary AI platforms. We believe independent agencies deserve the same power, without the same price tag.
Introducing
Interplay.
Interplay is your agency's living library and playbook. Its gatekeeper is one universal agent that understands your business. It runs requests through your playbook to put your people's best work in everyone's hands, actively updating your knowledge library which gets smarter through use.
A Living Block is your skill, packaged so a coworker can do it the way you do. Your pro moves, credited to you, and it only learns when someone approves the lesson.
Interplay is available to all indies.
Universal Agents and Laughlin Constable have spent a year building and pressure-testing Interplay on real agency work. Shaping the platform, learning what actually matters when you put a more connected AI system in the hands of all agency thinkers and makers. We built it for independents because independent thinking is what makes Interplay different.
Start with a paid pilot: 8 to 10 weeks for $24–28K, inside one budget quarter. A pilot, not a platform bet. One quarter, measured, then expand.