Own your intelligence.
A modular AI operating system built for how agencies actually work.
The Differentiation Dilemma
If your AI strategy is a subscription, it's not a strategy.
When every agency runs AI through ChatGPT, Claude, Copilot and Perplexity, an uncomfortable truth emerges: everyone has the same models, the same prompts, the same outputs. Differentiation gets harder every day.
Worse, current AI is built for individuals, not teams. No way to share, combine, compound or retain intelligence across people. Just siloed thinking and wasted expertise.
Holding companies have poured $12 billion+ into proprietary AI platforms. We believe independent agencies deserve the same power, without the same price tag.
Introducing
Interplay.
A modular AI operating system built for how agencies actually work. Cross-model, cross-platform infrastructure designed for total human ownership. More customization, more flexibility, more differentiated outcomes.
Interplay lets teams shape, share and scale their expertise through self-contained units of customized intelligence called Living Blocks. Think modular building blocks meets distributed AI agents.
Interplay is available to all indies.
Universal Agents and Laughlin Constable have spent a year building and pressure-testing Interplay on real agency work. Shaping the platform, learning what actually matters when you put a more connected AI system in the hands of all agency thinkers and makers. We built it for independents because independent thinking is what makes Interplay different.
We're now looking for Alpha-phase agency partners to push Interplay through new, more varied and more complex agency use cases. You bring the expertise. We bring the infrastructure and process. Your team's intelligence becomes the system.